Your business is losing customers online. Find out where.
Take the free 60-second Quick Check to estimate your Ironwood Index, the 0 to 100 rating of your website, social media, content, branding, messaging, and reputation. Your official, in-depth Ironwood Index comes with our Brand Audit.
- See your estimated score instantly
- Learn which part of your brand is costing you the most
- Unlock your category breakdown and top 3 fixes, free
What would your business score?
Enter your website and answer six quick questions, one for each category we rate. You will see your estimated Ironwood Index right away.
This is a surface-level estimate based on your answers.
Want to know where you really stand? Your official Ironwood Index comes with the Ironwood Brand Audit: our team reviews your actual website, social accounts, content, and reviews against all 30 checks.
Request a Brand AuditMost businesses lose customers in places they never look.
You see the sales that come in. You never see the people who checked your Instagram, landed on your site, got confused, and left. That is where the money goes.
The message is unclear
If a stranger cannot tell what you do and why it matters in a few seconds, they leave. Most never come back.
One weak channel drags the rest
A strong website cannot save a dead Instagram or a page of old reviews. Customers check everything before they buy.
Nobody tells you
Customers do not send feedback when they leave. Without an outside rating, the gaps stay invisible and keep costing you.
Find your leaks in 60 seconds.Take the free Quick Check and see your estimated score now.
Start the Quick CheckYour whole presence, the way a customer actually sees it.
Customers judge you across every touchpoint, not just your website. The Index rates all of them together, so you see where you are strong and where you are losing people.
Website and Store
Conversion path, checkout, speed, mobile experience, and whether visitors can buy without friction.
Messaging
How clearly and consistently you explain what you do, who it is for, and why someone should choose you.
Branding
Visual identity, consistency across channels, and whether your brand looks as credible as you are.
Social Media
Profiles, platform fit, posting consistency, engagement, and whether social traffic turns into customers.
Content
Quality, formats, video, cadence, and whether your content builds trust and moves people toward a sale.
Reputation
Reviews, testimonials, press, and the proof a new customer looks for before trusting you.
See exactly where your brand is strong and where it leaks customers.
Every report maps your six category scores against what a top-rated brand looks like, so the gaps are obvious at a glance and the priorities explain themselves.
The Quick Check shows the surface. The Brand Audit shows the truth.
The free Quick Check is an estimate based on your own answers. Your official Ironwood Index comes from our team reviewing your real website, social accounts, content, and reviews as part of a full Brand Audit.
Quick Check
Free- Estimated Ironwood Index
- Category breakdown
- Your top 3 fixes
- Based on your answers
Ironwood Brand Audit
from $1,500- Your official Ironwood Index
- All 30 checks across website, social, content, branding, messaging, and reputation
- Competitor comparison
- Prioritized action plan
- Strategy session to walk through the findings
Consulting and Implementation
Custom- We fix what the audit finds
- Website, social, and content work
- Brand and messaging strategy
- Fractional CMO engagements
- Re-rating to measure progress
Every improvement shows up in the number.
Because every check is scored the same way each time, you see exactly what each change was worth across your website, socials, content, and brand. Fix the right things in the right order, and the rating follows.
Built on three decades of deals, brands, and companies.
Jon Willis started in commercial real estate at 18 and spent two decades as a broker, developer, and designated broker, helping close more than $1.5 billion in transactions, including representing a family office in the $701 million sale of over 200 Phoenix commercial properties. He also trained more than 60,000 real estate professionals as one of Arizona's leading instructors.
In 2018 he moved into technology and marketing, founding Matchstick Media, which managed more than $25 million in ad spend before its sale in 2022, and leading two technology companies as CEO. The pages he manages today draw more than 60 million views a month. He is the Founder and Chief Strategy Officer of Sovren Technologies, advises family offices, and is a national speaker on TV, radio, and stage.
The Ironwood Index applies the same discipline he brought to underwriting real estate: a consistent method, clear criteria, and a number that holds up to scrutiny.
Common questions.
What does the Ironwood Index cover?
Your full digital presence: your website or online store, social media accounts, content, branding, messaging, and online reputation. Customers judge you across all of them, so we rate them together.
How is the score calculated?
Each of the six categories receives a score from 0 to 100 based on a fixed set of checks, and the six are combined using set weights. The categories closest to revenue count the most.
What is the difference between the Quick Check and the Brand Audit?
The Quick Check is free and gives a surface-level estimate based on your own answers. The Brand Audit is a paid, in-depth review where our team examines your real website, social accounts, content, and reviews against all 30 checks and gives you your official Ironwood Index with an action plan.
How long does a Brand Audit take?
Most audits are delivered within five business days of your order. Businesses with many brands or channels can take longer, and we will tell you up front.
Is the Quick Check score my real score?
No. The Quick Check gives you an estimate based on your six answers. Your official Ironwood Index comes with the Brand Audit, where our team reviews your actual website and social profiles against all 30 checks.
Do you need access to my accounts?
No. We rate what your customers can see. If you want deeper analysis of ad accounts or analytics, we can arrange read-only access as part of a Brand Audit.
Will you publish my score?
No. Your rating is private unless you choose to share it or display the Index Seal.
Find out where you really stand.
Tell us about your business and we will reply within one business day with the right audit scope and a quote.
One brand. Website plus up to three social accounts. Official Index and action plan.
Website, all six social platforms, content and reputation review, competitor comparison, and strategy session.
Multiple brands, locations, or ad accounts.
Sixty seconds from now, you will know your number.
Six questions. One estimated score. Your category breakdown and top 3 fixes, free.
Prefer email? Write to jonw@thejonwillis.com